Jet Airlines Analysis Of Information System Business Essay

kibibyte Airlines Analysis Of Information System Business Essay focal point Information SystemManagement Information Systems (MIS) raises cultivation to managers and dish them in decision-making found on infobases. Data analysis plays vital role in determining which resources to use in put in to carry through the mission of an organization. The cognition base is developing an increasingly global grocery store and economy.The basic counsel info schema measures inputs and/or outputs, every last(predicate)owing managers to analyse the family relationshipbetween them and depict decisions based on the outcomes they desire.Day to day example fucking be a travelometer, a speed-measuring clayTypes of Management Information Systems.The contrastive types of MIS can be sort into the followingTransaction-Processing SystemsWith the advent of mainframe computers, Transaction-processing musical arrangements were stored in the 1960s. They are designed for the banks to bobby p in a huge volume of routine, recurring transactions. They record deposits and payments into the accounts, record sales and track inventory..Operations Information SystemsAfter transaction-processing frames, operations Information Systems came into existence. It gathers information, organises and summarises it in a useful form. It access data from TPS and moulds it into fitted form. One can obtain sales report or inventory etc from this.Decision support Systems (DSS)DSS is an interactivecomputer system. It hasthree fundamental componentsdatabase management system (DBMS), model-based management system (MBMS) and dialog generation and management system (DGMS) which can be employ for decision making.Expert Systems and Artificial IntelligenceESAI use homosexual knowl rim encapsulated in a computer to solve various problems that usually requires human expertise. Computer recognizes, formulates and then solves a problem. It to a fault explains the solution and learns from its watch as well.Introduction to chiliad Airways greens Airwaysis a slip awaying Indian air ductwith its head quarter inMumbai,Maharashtra. It is the second largest air lane in Indiaand the market leader in the domestic sector. It offers over 400 flights daily to 67 destinations worldwide.Main domestic hubsMumbaiandDelhi.International hubs BrusselsAirport,Belgium.It is owned by theLondon-based transmission lineman, Mr.NareshGoyal. scene gush Airways emerged with its first flight in 1993. It is one of the sudden scattering air passages in the world, and in future will become the close to favorred air duct making your journey enjoyable. reverse lightning Airways offers flights to 24 international destinations and 43 destinations in India.OVERVIEWJet Airways was in mergedd as an air attend operator on 1 April 1992. It commenced Indian commercial respiratory tract operations on 5 May 1993. On 4th January 1995, Jet Airways was granted a plan airline status.The company is registered on theBombay Stock Exchange. Although,a major portion (80% of its stock) is controlled by Naresh Goyal.It has over 10,017 employees (March 2007).Jet Airways currently operates a pass along of 90 aircraft. With an average fleet age of 4.99 years, the airline has one of the youngest aircraft fleets in the world. Flights to 65 destinations span the length and breadth of India and beyond.CORPORATE VISIONJet Airways will become the most preferred domestic airline in India.Jet Airways will achieve this majuscule position by offering a high quality of service and reliable, comfortable and efficient operations.Jet Airways will uplift the concept of domestic airline travel -to be a world class airline.It will achieve this objective even while ensuring consistent profitability, achieving long-term returns for its investors and providing its employees with an environment for excellency and emergence.Information Systems in AirlinesAirlines exist to connect people to distant locations preci se efficiently and safely while making profit for the share switchers. . There has to be a trade-off between the three aspects.Thus, the designing of information system is very essential and its management helps them reach the organizations purpose.Key indicators in management are required to guide the working of the process and making changes in resource allocation. A management information system regularly provides information about the efficient working and function of the organization.The ultimate bring of the airline industry is to make the passengers journey comfortable and convenient. The polar procedures in the aerodrome and airplane should be simplified and highest degree of nodes satisfaction wee to well-kept in order to succeed in todays competitive world.The Current ScenarioThe airline industry is constantly evolving and incorporating the latest innovations and technologies all with a common aim to make the journey of the passengers more and more comfortable and con venient.All the different procedures that the passenger goes through in the drome and airplane agree to be simplified and highest quality of satisfaction for nodes have to maintained by airlines in order to succeed in todays competitive scenario.Flying is now-a-days one of the fastest and easiest way to cover large distances. It saves a lot of travelling clock compared to other means of transport. For employees this is a huge bonus as contrast can be carried out at a faster speed as they can reach their destinations in a matter of hours . The 4 basic factors that the airline industry has to carefully tackle are as followsEfficiencySpeedSafetyComfortEvery year more and more people are resorting to airlines as a mode of transportation and hence constant innovation and establishing a unique relationship with the passengers is the inquire of the hour. Hence , the importance of the technology of integrated systems has become clearer and unavoidable in the airlines for the future a s well.Improving Air Transport Information SystemsIt has been seen that legion(predicate) vendor companies are doing constant research and development in the technologies which have a salad days aim to make die client satisfaction and provide better serve to the client. Huge investments are similarly being make in this area which has a lot of scope of improvement.Example of such service can be self- checking kiosks, in-flight entertainment and connectivity, check-in via mobile phones, airport and baggage management serve.Currently what can be seen as the prime objective of the airlines is Optimizing revenues while maximizing customer relationships.Management Information system in Jet AirlinesVENDOR IBMJet Airways, ,one of Indias premier international airline, and IBM (NYSE IBM) have announced that the companies have signed a strategic business shift for ten years and information technology (IT) services agreement. Valued at 62 million US dollars, the agreement is a major d ance step towards Jet Airways journey of technology led business transformation, which will help the airline to achieve significant growth by implementing the companys IT with business strategies.Jet Airways aims to use IBMs domain knowledge of the global airline industry and its leadership in technology to play off the groups business transformation objectives. As spot of the deal, IBM will provide with the latest technological solutions to transform the airlines various business areas such as airport operations, direct distribution and frequent greenback programs. This engagement will help Jet Airways to improve and integrate its IT systems to feature a highly differentiated customer service and to improve the aptitude of its various operations.Constant innovation to stay ahead of industry growth has been Jet Airways operating philosophy since it started its operations in 1993, said Nikos Kardassis, foreman Executive Officer, Jet Airways (India) Ltd. We are delighted to par tner with IBM, the worlds leading IT services company, and see this as an exciting opportunity to use IBMs technology to lead business transformation in the Indian aviation sector and sum up growth. This association will enable us to focus on our perfume business and improve our operational efficiencies, besides delivering a seamless customer experience. India, as a country, will take a leading edge position in delivering innovative ideas and solutions in the Global Aviation terrain, remarked Mr. Kardassis.IBM has provided Jet Airways with cutting edge IT Infrastructure and application to support services including employee transition, data centre operations, helpdesk support and storage operations, internet security services, mesh topology management, SAP and various other operating systems.Commenting on the developing relationship with Jet Airways, Ashish Kumar, General Manager, Global Technology Services, IBM India/South Asia, said, This strategic services deal with Jet Airway s will begin a a revolutionary era in the Indian aviation industry. It will enable the airline to provide and intensify its business value and gain competitive improvement through innovative use of technology. IBM will bring its global experience and expertise in this industry to deliver services and solutions to help Jet Airways achieve its mission to innovate and lead as it continues to grow and expand internationally.The contract was signed in June 2010. node Relationship ManagementCRM stands for Customer Relationship Management. It is methodology used to learn more about customers need in order to develop stronger relationships with them. CRM has always been a matter of capital concern for airlines aspiring to improve relationships with the customers.Airlines that can effectively target, attract, serve and hold the best customers will definitely experience significant benefits. The better the stick the airline holds with these customers, the more opportunities will be open for selling circumscribed products and services.However, as the e-business is evolving, the hurdles of establishing customer relationships have become even greater. Airlines mustiness be completely responsible for a customers satisfaction whilst the want it, acquire it and use it experience.Advantage of CRM In Sales and marketCRM defines trade processes and pay customer requirements using functionality to improve management of resources, segments and lists, campaigns, trade promotions, and marketing analytics. It also enables management of accounts, product configuration, opportunities, quotations, orders, contacts, activities pricing, billing, and contracts.Make smart business decisions with improved customer relations.Speedy access to databases so faster marketing.better visibility of your total marketing processIncrease returns on investments.Grow paid relationships view as focus on productive activityEliminate barriers to productivityImprove sales efficiency ServiceTra nsform service into a profitable line of businessIncrease customer loyaltyReduce be of customer service and field serviceCRM in Jet AirwaysThe mental image 5 shows a few special offering from Jet AirlinesThe special offerings from it are as followsIt offers free tickets finical rates for StudentsSpecial Fares for corporate dealsJetlite SurprisesThe other Customer Relationship Management activities also include quick Rewards program for all passengers that make all their reservations online.Incentives include lower rates, stockpile boarding passes, and in-flight bonuses like free snacks drinks.Business Rapid Rewards for Business travelers.Special Benefits and services for SeniorVendor For Jet Airways CRM EPSILONThe emerging digital marketing company Epsilons email solution will now provide customer and trade communication services to Jet Airways in order to improve their relationship with customers. Jet Airways known for its in-flight services is striving hard to enhance its cust omer relationship management and loyalty management. .Various surveys were conducted and was found that customers prefer email as the channel for communication. Thus, in order to be fore it selected Epsilons email marketing services. Epsilon is a pioneer in email sevices and provides make view of all the customers .Such an overview allows the airways to design solutions for targeted customers which also increase its spot equity and nurtures great profits with loyalty.To provide a world-class customer experience, we chose Epsilon for their best-of-class email marketing solutions that enable us to stay close to our customers throughout the relationship lifecycle and ensure that we are providing the most relevant information, optimised in a timely fashion as and when they want it, said Rahul Kucheria, GM, Relationship Marketing with Jet Airways.Epsilons email platform speeds up the email delivery. Ithas an intense track and report forming features as well as optimisation tools that enable Jet Airways to enjoy the benefits of relevancy in communicating with the customers.It also allows Jet Airways to reminder and track the position and status of specific email communication all the way from booking to enquiry transaction. This allows the airline to improve its profile and transaction behaviour data to ultimately achieve one-to-one relationship with its customers.Jet Airways currently publishes a monthly email newsletter to Jet countenance members, all the travel agency partners and corporate clients. The company is planning to introduce transactional e-mailing through the Epsilon platform, such as registration confirmation, welcome messages and purchase confirmations. shuttingIn general, the airlines have to ensure that they strike a proper residuum between the customer services and operating costs. In the aviation industry, the competitor is ever increasing as more players enter each year. efficient management of information systems can definitely help i n attaining these goals and also assist to incorporate the innovative solutions as well.In order to meet to meet these challenges, lot of companies and firm are working on different software and solutions with a common objective in mind to make travel both easy and convenientIt is important to choose the suitable information that will help managers observe their situation clearly. When airlines observed management information systems that included loss in the revenue due to non selling empty seats or rooms, they managed ways to get more or less value from latecomers at deep discounts.A good information system in practice can ensure that the operation is able to fade efficiently with clear focus on customers. By incorporating better and better technology systems, we can reach out to demands of more customers and also assure vital features like security, avoiding delays, reducing the cost of travel. The scope of improvement is nigh endless and the companies will have to keep on evolving in order to survive in the future as well.