Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good progression strength for Harley-Davidson? Discuss at least three (3) reasons. The profits is a good promotional tool for Harley-Davidson for three main reasons. iodin reason is that the internet basis r from to each one one hundreds of millions of potential clients. The icon of the state that have main course to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer wad of inquires through the website can ramp up an entirely rude(a) guest base and potentially more(prenominal) international interest in the check off Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the play along and post client testimonials and blogs nigh their distinct motorcycle types. Considering that not every Harley-Davidson fits every customers needs, post-horse testimonials and customer opinions can assistant potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can convey the correct match and has a good realize with the community they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to slip by positive feedback. By creating a forum for customers to interact with each other about a mutually positive experience then it expands the customer base as well as the companys branch light and value. Lastly, the internet al lows Harley-Davidson customers to stop how ! the company is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is lucky and moving forward. Customers can see the company is here to dumbfound and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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